"This is your brain on shopping, and it's not very smart," according to this
interesting piece from "the Atlantic" a bit ago, covering '11 ways consumers are hopeless at math':
http://www.theatlantic.com/business/archive/2012/07/the-11-ways-that-consumers-are-hopeless-at-math/259479/
I think I find #4 the most interesting one... or perhaps just the one I'm most susceptible to!
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